By James Mendez
University of North Texas
Mayborn School of Journalism
Today we live in a technology dependent world. In this
world, faster is always better. Every technological cycle puts new, smaller,
faster and sleeker products into consumer’s hands. In order to keep up with
this technological turnover, companies are continuously creating applications
that make life easier.
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| Photo via TeamTreeHouse.com
I’m sure that everyone has heard the saying, “There’s an app for that” because it is probably said about a million times a day. The thing about it is that it is true. Back in October of 2013 Apple announced that there were over 1 million apps on the app store. These apps range from your casual game like Candy Crush Saga, to the $250 Bizjet Mobile app that allows you to connect to an airplanes phone and data link.
Photo via BizJetMobileEurope.com
One app that has recently been all over my Twitter feed is
WhatsApp. None other than Facebook recently purchased WhatsApp, a
cross-platform mobile messaging application. While the fact alone that Facebook
purchased this application might not come as a huge shock, I am sure the price
paid will. Facebook acquired WhatsApp for a whopping 19 billion dollars. Yes I
said billion with a capital B.
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| Photo Via Forbes.com |
Why did Facebook pay so much? Obviously because they see
WhatsApp as a huge moneymaker, and what does Facebook want to do? Make money,
lots of money, as we have seen over the past year. The most noticeable and
irritating way Facebook is making loads of money is through Facebook ads.
While I am somewhat bothered by the ads, as long as I am not
being charged to use Facebook I will more than likely continue to use it. I
wonder what their next big acquisition will be.
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